Before Watershed created a line of dry luggage designed to keep water out-even when fully submerged- wet gear was just a reality of water adventure. Now, whether you’re mushing a team of huskies in the arctic circle, or gliding downstream in an inner tube, soggy luggage is the last thing you’ll worry about. With proven product technology in hand, Watershed approached cgray to energize their brand image, and reach new customers. Vivid product packaging, display advertising, and printed collateral design now paddle in-sync to bring the gospel of dry gear to uncharted waters.