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Eagles Nest Outfitters, Inc
Two brothers, one sewing machine and a name that was more than a mouthful. Our first project with fledgling Eagle's Nest Outfitters, Inc. was a re-branding campaign that yielded the easier to say & promote 'ENO'.

With a new, lighter logo design that leapt from product packaging and printed collateral, the ENO brand took off. Awareness grew, and consumer demand for ENO’s lightweight hammocks and travel gear skyrocketed. And when their following began to sprawl across international borders, it was time for a new web presence. In partnership with TGK, our creative team created a new, fully responsive website that makes it easy for fans to engage with the ENO brand on any device. The WordPress CMS makes it simple for ENO staff to keep content fresh and up to date, and mega menus seamlessly guide users from product photos, to customer reviews, to set up videos. The site’s MIVA e-commerce platform makes it a snap to complete a purchase and ship the gear from anywhere on any device. And since outdoor adventure is best when shared with friends, we included a customized blog, social media feeds, and a photo gallery that make it simple for ENO staff, bloggers, and fans alike to post new content and build the brand.

Solutions:

Branding // Collateral // Package // Interactive eCommerce