In the world of whitewater river sports, industry pros have a fairly short A list of trusted brands; companies that produce burly rafts, and rugged accessories that can handle the river’s worst. Before SRS launched a new showroom on the banks of the French Broad river, buying from West Coast retailers was the only choice. The team at cgray guided this original new concept out into the fast moving current with a complete identity package, including the company logo, signs, vehicle wraps, and apparel. After just a few years, SRS is way out in midstream, quickly building momentum with their fan base and galvanizing the trust of the East Coast’s closely knit whitewater community.