Southern Raft Supply
When you’re shopping for whitewater paddling gear that could mean the difference between a wet afternoon and a watery grave, it’s always nice if you can see and feel the product in person. But until a group of pro river guides launched SRS, the nearest showroom was over two thousand miles away.

In the world of whitewater river sports, industry pros have a fairly short A list of trusted brands; companies that produce burly rafts, and rugged accessories that can handle the river’s worst. Before SRS launched a new showroom on the banks of the French Broad river, buying from West Coast retailers was the only choice. The team at cgray guided this original new concept out into the fast moving current with a complete identity package, including the company logo, signs, vehicle wraps, and apparel. After just a few years, SRS is way out in midstream, quickly building momentum with their fan base and galvanizing the trust of the East Coast’s closely knit whitewater community.


Branding // Collateral // Interactive eCommerce